RDH Turned Marketing Strategist
Clinical Insight Meets Marketing Strategy
Open to New OpportunitiesFrom dental hygienist to marketing strategist — I bring 13+ years of human connection, trust-building, and communication to every brand I work with.
Selected Work
Nonprofit · Brand Strategy · Community Building
Brand Identity
Nonprofit brand built from purpose — identity, community, and cause.
Save-A-Paw started when my dog Tessa became seriously sick. What began as something deeply personal grew into a bigger purpose — raising awareness, building community, and connecting families in need with support. This is where my marketing journey truly began.
Clinical Education
As a practicing dental hygienist, I created this educational presentation to help fellow clinicians better understand and confidently communicate non-invasive enamel regeneration. By simplifying complex scientific concepts into clear visual learning tools, the goal was to enhance peer education and support clinical understanding through accessible, structured training materials.
Nonprofit Founder · Community Marketing
Save-A-Paw is a nonprofit I founded to support animal rescue in our community. Building it from scratch meant doing the work of a full marketing team — creating brand identity, driving awareness, designing fundraising campaigns, and turning community members into loyal advocates. This is the donor journey that made it all work.
Donor Journey
Awareness
Events & Social
Interest
Brand & Story
Connection
Community Bond
Donation
Fundraising
Advocacy
Word of Mouth
The Challenge
Building a nonprofit from zero means earning trust before you can ask for anything. No budget, no existing audience — just a mission and a strategy. Every piece of content, every event, and every ask had to work harder because of it.
Strategic Approach
Built brand identity from scratch — logo, voice, and visual style
Created emotional fundraising campaigns that connected donors to the mission
Used community events to convert awareness into real relationships
Designed materials that made sharing and donating feel easy and meaningful
Campaign Materials
Fundraising Campaign
Event Promotion
Email Strategy Framework
Concept Project
Healthcare Communication Strategy
This concept project explores how education-first communication can improve the new patient experience. By combining clinical insight with marketing strategy, the goal is to reduce anxiety, simplify complex information, and build trust through a structured onboarding journey.
Strategy Snapshot
Goal
Improve new patient onboarding and long-term engagement.
Audience
New dental patients seeking clarity and reassurance.
Challenge
Patients often feel overwhelmed before their first visit.
Approach
Education-first messaging guided by a structured customer journey.
The Challenge
New dental patients face a paradox — they need care most when they're least comfortable asking for it. Anxiety, unfamiliarity, and information overload create drop-off before the first appointment even happens. A purely promotional approach fails here. What patients need is clarity, confidence, and communication that meets them where they are.
Strategic Approach
Simplify technical information into patient-friendly language
Build trust before promoting services
Guide patients through staged, intentional communication
Focus on long-term retention, not just single appointments
Customer Journey
Awareness
Education
Trust Building
Decision
Retention
Communication Flow
Welcome Email
Introduces our philosophy and sets clear expectations before the first visit.
What To Expect Email
Reduces anxiety by walking patients through what their first appointment will look like.
Prevention Education Email
Highlights the long-term value of preventive care in simple, relatable language.
Follow-Up Email
Encourages continued engagement and schedules the next step in the care journey.
Visual Examples
Onboarding Campaign Overview
Welcome Visit Guide
Prevention Tips Guide
Marketing Insight
Years of clinical experience created a unique advantage here — I don't just understand the messaging, I understand the patient. That empathy shaped every touchpoint in this campaign, from subject lines to visual hierarchy. When communication is structured around education rather than promotion, patients don't just book appointments. They stay, refer others, and trust the practice long-term.
About Me
I didn't start out in marketing — I started in dentistry. For over 13 years as a Registered Dental Hygienist, I worked closely with patients every day, educating, building trust, and helping people understand things that felt complicated or overwhelming. Without realizing it, I was developing the foundation for marketing — communication, connection, and influence.
As I began building Save-A-Paw, a nonprofit focused on helping families with unexpected veterinary expenses, I found myself drawn to the strategy behind messaging, branding, and community engagement. That experience ultimately inspired me to pursue my Bachelor's degree in Business Administration with a focus in Marketing.
Today, I'm combining my clinical background with marketing strategy, using communication, creativity, and real-world experience to connect ideas with the right audience. This portfolio reflects that journey — where experience, purpose, and strategy come together.
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